How can you organise a corporate event that is unforgettable?

All corporate events must make it possible to promote the company, increase its renown and maintain its brand image. Yet the key to its success is directly dependent on your ability to organise it in scrupulous and precise detail.

With its wealth of experience in the world of event management, the team at Kinepolis Business reveals how to organise a professional event and gives you a few tips into the bargain.

10 steps to organise a corporate event

Holding a corporate event entails bringing together a team of collaborators and partners, to manage all the details and ensure that it all goes smoothly.

To find out how to organise a professional event, it’s a question of following these different stages down to the letter:

• Set your objective: product launch, seminar, team-building event…
• Decide on a date: this can be dictated by a range of imperatives, such as the availability of the room, the guest speakers or the majority of the attendees
• Determine the venue for the corporate event
• Draw up a list of the attendees
• Draw up a provisional budget (room hire, meals, equipment, speakers’ fees, travel costs, etc.)
• Identify and find the service providers and partners (accommodation service, ‘meet and greet’ staff, caterers, MCs, transport, technical equipment etc.)
• Analyse the logistical needs (technical equipment, provision of stationery, identification and promotional equipment, gifts etc.)
• Ensure strong communication (the content of the event and the promotion of it)
• Train and mobilise your team when the big day arrives (list each person’s responsibilities, enable easy communication between them etc.)

Greet the guests and conduct the event

Our 3 tips to create a successful corporate event.

You now know how to organise a corporate event. To guarantee its success, though, don’t forget to follow these 3 bits of advice:

• Plan ahead and allow time for the different aspects, on the basis of your own timetable: doing things in a rush can lead to errors and fuel a kind of background stress that is rarely productive.
• Prepare for the unexpected: if you scrupulously follow the stages in “how can you organise a professional event?”, you’re only reducing the proportion of imponderables, you’re not completely eradicating them.
• Get things done on time, together with your team: don’t pile stress on top of stress.

When the corporate event is over, don’t forget to debrief your team, so that you can draw up a report and collect feedback from the attendees. All of this will help to make the next event as good as it can possibly be, by getting rid of errors or oversights!

Beyond the 10 stages above and our tips, don’t hesitate to get in touch with the team at Kinepolis Business, both for the conducting of the corporate event and for support for this kind of event. You will optimize the result, by taking away the stress!