Why should you celebrate a company birthday?

Why should you celebrate a company birthday?

The 3 big reasons for organising this event!

Anniversaire d'entreprise

A festive occasion by its very nature, a company birthday is an occasion that is well worth celebrating: it enables you to look back over the journey you have taken – together – and shape the contours of its future, whilst bringing together all the people who were at the origins of the company’s success (employees, partners, clients). Over and above the 3 reasons above, though, there are other benefits and considerations that make it a must-do event for any company!

Developing the sense of belonging

A company birthday is an opportunity to look back over the history of the company: however old the company may be, an individual must be able to understand the path it has taken and the values that matter within the company, so as to be able to transmit them better. After all, all of the company’s collaborators (employees, partners or clients) are potentially ambassadors for your brand and should contribute to the development of its image and reputation.

Specifically, this can be conveyed through staff testimonials – which are bound to help the next generation to feel integrated and included. These are events that can be beneficial at more than one level: on the one hand, older employees will be proud to be taking part, while the new cohort will be reassured by their loyalty; and on the other hand, the managerial staff will be able to tell, through the mere presence of these guests, just how attached to the company they are.

Sketch out the future

A company birthday is an opportunity to look back over the history of the company: however old the company may be, an individual must be able to understand the path it has taken and the values that matter within the company, so as to be able to transmit them better. After all, all of the company’s collaborators (employees, partners or clients) are potentially ambassadors for your brand and should contribute to the development of its image and reputation.

Specifically, this can be conveyed through staff testimonials – which are bound to help the next generation to feel integrated and included. These are events that can be beneficial at more than one level: on the one hand, older employees will be proud to be taking part, while the new cohort will be reassured by their loyalty; and on the other hand, the managerial staff will be able to tell, through the mere presence of these guests, just how attached to the company they are.

Express your gratitude to the various actors at the company

Above all, though, a company birthday can bring to the forefront the greatest strength of a company – namely its staff! They are the ones who make the company what it is on a day-to-day basis! So you have to know how to thank them properly for their daily involvement and their commitment to its development.

Beyond merely saying thank you (important though that is), organising a festive event enables you to give them a real break in their work. A place of relaxation and pleasure, which will help to bind the teams together and give them fresh motivation!

While it’s highly advisable to celebrate a company birthday, it’s important to do it the right way – in a manner that suits the company’s image and values. Ideally, you can get the staff involved in shaping the occasion and ask for help from an experienced agency. And why not combine the experience boasted by the teams at Kinepolis with the quality of its facilities for your special occasion? Don’t delay: ask for an appointment so that we can go through the details and work out how to organise this event smoothly and successfully!

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By Amandine Schosseler

Kinepolis is a leading player in Europe and has cinemas in Luxembourg in Belgium, France, Spain, Switzerland, Poland and most recently in Canada. In addition to its film business, Kinepolis is also active in the field of advertising and events.

Amandine has been supporting professionals since June 2013 with the aim of providing them with a personalized follow-up through the solutions proposed by Kinepolis: conference rooms, seminar rooms, private screening with or without reception, advertising, sponsorship, …

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