Why not get involved with the events at Kinepolis?
Advertising at the cinema: targeted communication events at Kinepolis
How can you get involved in cinema advertising?
The team at Kinepolis Business has developed a wide range of solutions when it comes to advertising at the cinema – from classic displays (catwalk, stand, billboard, handing out of leaflets), to digital displays on its Videowalls, and not forgetting partnerships at their key events. A perfect collaboration when it comes to advertising in Luxembourg, at once different and perfectly targeted…
What are the targeted communication events at Kinepolis?
The “Ladies at the Movies” event at Kinepolis, which has been running for several years now, has become a big hit with the ladies in Luxembourg. As you might expect, the teams at the complex decided to capitalize on its success by offering evenings dedicated to other target audiences, such as men, families or young people…
‘Ladies at the movies’
A target audience that is 100% female, brought together to enjoy films like ‘After’ or ‘Superwoman’, with goodie-bags and little snack breaks, for a night that’s relaxed and fun in equal measure!
‘Men at the movies’
Just like with the girls’ nights, Kinepolis is now offering men the chance to get together after work to watch a film – ideally, a blockbuster.
‘Family at the movies’
Why not get involved with one of our events for families? There are loads of fun activities to try, such as face-painting for the kids, or dancing in grass skirts after the screening of Moana, behind some décor that’s as magnificent as the film itself!
Intended for young people aged 16 and over, ‘Horror Night’ has some delicious surprises in store for fans of the genre… there will be blood and gore aplenty, so bring your friends along for a unique experience!
Advertising at the cinema: why use these successful events?
Choosing cinema advertisingmeans opting for targeted communication, at a time when the audience is super-relaxed: consequently, the viewers are more receptive, and more inclined to listen to your commercial arguments. On top of that, your company’s image also stands to benefit from this positive vibe! A presence on the big screen, in glorious HD, will captivate your target audience and get the most out of its attention.
But if you combine this setting, which is already working in your favour, with an original presentation, you’ll be able to create interaction and boost your product presentation with the little extra flourishes that will make all the difference, with a classic cinema ad!
Thanks to the various events at Kinepolis, you can secure a special moment with a target audience, whether that’s families, men, women, or a younger audience, depending on your needs. And you’ll be free to choose the kind of presentation you want: the team at the complex will simply arrange things in order to give you the ideal setting in which to maximize the impact of your message.
Naturally, in addition to this partnership, you can combine your activity with other advertising resources such as a catwalk, a large-format billboard, girls from the tills handing out flyers or samples, etc.
Don’t hesitate to get in touch with the team at Kinepolis Business to obtain a quote and some precious tips, informed by their plentiful experience in this field, to make the most of your cinema advertisement!
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By Amandine Schosseler
Kinepolis is a leading player in Europe and has cinemas in Luxembourg, Belgium, France, Spain, Switzerland, Poland and most recently in Canada. Besides its cinematographic activity, Kinepolis is also active in the field of advertising and events.
Amandine has been supporting professionals since June 2013 with the aim of providing them with personalized follow-up through the solutions offered by Kinepolis: conference rooms, seminar rooms, private screening with or without reception, advertising, sponsorship, etc.