Data and local advertising: ultra-precise targeting in cinemas

In a world saturated with messages—where attention is becoming a rare commodity—cinema offers a precious alternative. A space where people sit down, disconnect, and truly pay attention.

Kinepolis Luxembourg understands this well: its cinemas are not just venues for entertainment. They’ve become powerful advertising spaces, offering ultra-precise targeting thanks to data.

1. Rich data from digital ticketing

Digital ticketing is much more than a booking tool—it lies at the heart of a smart data collection strategy.

With every purchase, Kinepolis Luxembourg gathers anonymized data such as:

• Spectator geolocation
• Demographic data (age, gender)
• Preferred film genres
• Preferred screening times
• Frequency of visits

This data allows the creation of accurate audience profiles: weekend families, blockbuster-loving young adults, drama-enthusiast seniors, and more.

It enables advertisers to segment audiences based on real, actionable criteria—making targeting more relevant than ever.

2. Hyperlocal and behavioural targeting that delivers

With its three strategically located cinemas in Luxembourg—Kirchberg and Utopia in Luxembourg City, and Belval in the south—Kinepolis covers the country’s key business and consumer hubs.

For example:

• A school, bank or clinic in Luxembourg City may choose to run its campaign at Kirchberg or Utopia
• A shop or service based in Esch or nearby can focus its visibility at Kinepolis Belval

But targeting doesn’t stop at geography. Kinepolis cross-references this with visit patterns, preferred genres and time slots to further tailor messaging.

🎯 A romantic comedy? Reach a female audience after work.
🎯 An action movie on a Saturday night? Target young, dynamic viewers.
🎯 A family animation on Sunday morning? Speak directly to parents.

This level of targeting precision—rare in traditional media—gives local businesses a powerful tool to reach the right people, at the right time, in the right place… with the full attention of a cinema audience.

3. A strategic asset for local advertisers

Cinema advertising is no longer just for multinationals. Kinepolis has made this premium medium accessible to local businesses.

It’s a concrete opportunity for:

• Local shops
• Restaurants
• Private schools
• Independent professionals
• Service providers

The impact is immediate: a high-value environment, an attentive audience, and a moment of calm where messages are seen, heard, and remembered.

A six-week campaign can reach up to 178,500 viewers—that’s around 35% of the Luxembourgish population aged 15 and over.

And all with a measurable return on investment, thanks to:

• Precise control over campaign parameters (by location, film, or time slot)
• Behavioural targeting that reduces wasted impressions
• The ability to track in-store traffic impact using QR codes, local offers, etc.
• And above all, a competitive cost per contact given the length and quality of viewer attention

Cinema has a unique strength: the ability to leave a lasting impression, with messages that are positively received in an immersive environment.

4. Ethical advertising that respects privacy (GDPR compliant)

Kinepolis Luxembourg puts transparency and data privacy at the heart of its approach.

All data is processed in full compliance with the GDPR:

• It is anonymised
• No personal data is resold
• Spectators are clearly informed and free to give consent

This ensures a healthy balance between personalisation and privacy.

The viewer remains at the centre—not tracked, but understood. And advertising is delivered at a chosen moment, in a non-intrusive and well-accepted format.

5. The future of local advertising is on the big screen

Kinepolis Luxembourg proves that the future of local advertising isn’t limited to digital platforms.

By combining the emotional power of cinema with data-driven precision, it opens new possibilities for local businesses.

This quiet yet profound revolution is changing how local brands engage with their audiences.

In a world where attention is the most sought-after currency, Kinepolis has found a unique formula: captivate your audience and target them with surgical precision.

For advertisers, the opportunity is clear:

• Create real emotional connections
• Communicate in the right place, at the right time
• Deliver impactful messages in a premium setting
• Do it all with total respect for your audience

Local advertising has never been so precise, so effective… and so respectful.

📩 Ready to launch your campaign? Let’s talk

Are you a local business looking to reach the right audience, at the right place, at the right time?

Kinepolis Luxembourg is here to help you create a custom campaign combining performance, innovation, and ethical practices.

👉 Contact our team today

And turn your message into a memorable experience.