{"id":52235,"date":"2023-03-29T20:29:00","date_gmt":"2023-03-29T18:29:00","guid":{"rendered":"https:\/\/business-uat.kinepolis.lu\/film-publicitaire-levolution-de-la-publicite-au-cinema\/"},"modified":"2026-01-23T08:58:57","modified_gmt":"2026-01-23T07:58:57","slug":"cinema-ads-the-evolution-of-the-cinema-ad","status":"publish","type":"post","link":"https:\/\/business.kinepolis.lu\/en\/cinema-ads-the-evolution-of-the-cinema-ad\/","title":{"rendered":"The evolution of the cinema ad"},"content":{"rendered":"\n

From the very first cinema ad by the Lumi\u00e8re brothers to the emergence of the concept of videotelling, let\u2019s take a few minutes to trace the evolution of the cinema ad<\/strong> from 1898 to the present day.<\/p>\n\n\n\n

The early days of cinema ad<\/h3>\n\n\n\n

In 1898, the Lumi\u00e8re brothers fired the starter\u2019s gun on cinema advertising by creating a short film advertising \u2018Sunlight\u2019 soap detergent<\/strong>. Projected solely at private screenings, the film showed Mrs Lumi\u00e8re and a maid washing the laundry in a large tub with this particular product.<\/p>\n\n\n\n

In 1904, the directors struck again and advertised Mo\u00ebt et Chandon champagne <\/strong>\u2013 with the help of a short 90-second documentary split into 4 parts, taking the viewer from the grape harvest to the barrels leaving the warehouses. This cinema ad was supposedly commissioned by the manufacturers, to customize screenings at people\u2019s homes\u2026<\/p>\n\n\n\n

The development of the cinema ad in the 20th century<\/h3>\n\n\n\n

The first few years of the 20th century saw a number of innovations in the cinema ad \u2013 with an audio<\/strong> dimension <\/strong>added in the 1930s and the addition of colour<\/strong> at the end of the \u201960s\u2026 Then, celebrities started appearing in the ads, whether from the world of sport, culture or elsewhere.<\/p>\n\n\n\n

When ads were confined to the cinema, there were no limits on what could be said<\/strong>: they often contained a world of make-believe, often exaggerated, extolling the virtues of everyday consumer goods, and bestowing on them marvellous, not to say miraculous properties! Today, the field of cinema ads is more regulated\u2026<\/p>\n\n\n\n

Storytelling becomes videotelling<\/h3>\n\n\n\n

For a number of years, cinema ads sought to get their message across via the technique of storytelling<\/strong> \u2013 the art of telling a good story. The aim was to capture the audience\u2019s attention, make yourself stand out from the competition, generate traffic to the brand\u2019s website, secure the loyalty of a target audience, be convincing and lay the groundwork for your sales pitch. It is a technique that was used to masterful effect by Intermarch\u00e9<\/strong>, whose most recent cinema ads really stick in the viewer\u2019s mind and promote a positive image of the brand\u2026<\/p>\n\n\n\n

Today, there is more of an emphasis on videotelling <\/strong>at the cinema \u2013 a term that refers to storytelling in video form \u2013 but the principle remains the same. With social networks and the rise of digital marketing, the video format is a powerful lever<\/strong> that is capable of attracting and generating viewer engagement.<\/p>\n\n\n\n

On this basis, cinema ads have a fine future to look forward to, because they combine the power of video with a medium that offers the highest memorization rate<\/strong>!<\/p>\n\n\n\n

Don\u2019t put it off any longer, boost your sales and contact our directors<\/strong><\/a> so that you can devise, together with them, the broadcasting plan for your cinema ad \u2013 built on the principle of videotelling \u2013 at one of our 3 cinemas in Luxembourg (or perhaps at all 3!). We look forward to seeing you soon!<\/p>\n","protected":false},"excerpt":{"rendered":"

Des pr\u00e9misses de la publicit\u00e9 au cin\u00e9ma avec les Fr\u00e8res Lumi\u00e8re au concept actuel de vid\u00e9otelling, le film publicitaire a connu une belle \u00e9volution !<\/p>\n","protected":false},"author":1,"featured_media":52236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-52235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/business.kinepolis.lu\/en\/wp-json\/wp\/v2\/posts\/52235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/business.kinepolis.lu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/business.kinepolis.lu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/business.kinepolis.lu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/business.kinepolis.lu\/en\/wp-json\/wp\/v2\/comments?post=52235"}],"version-history":[{"count":2,"href":"https:\/\/business.kinepolis.lu\/en\/wp-json\/wp\/v2\/posts\/52235\/revisions"}],"predecessor-version":[{"id":52238,"href":"https:\/\/business.kinepolis.lu\/en\/wp-json\/wp\/v2\/posts\/52235\/revisions\/52238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/business.kinepolis.lu\/en\/wp-json\/wp\/v2\/media\/52236"}],"wp:attachment":[{"href":"https:\/\/business.kinepolis.lu\/en\/wp-json\/wp\/v2\/media?parent=52235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/business.kinepolis.lu\/en\/wp-json\/wp\/v2\/categories?post=52235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/business.kinepolis.lu\/en\/wp-json\/wp\/v2\/tags?post=52235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}