Historically, Friday was the day when films were released in cinemas, so as to guarantee that everything worked ahead of the Sunday showings, which attracted the biggest audiences. Gradually, this day was brought forward to Wednesday, in France and Belgium, before this policy was adopted in Luxembourg too in 2012: but no matter what day you decide to come and see us at the cinema, our online box office is at your service!<\/p>\n\n\n\n
In the early days of the cinema, Friday was the day when<\/strong> films were released<\/strong> in cinemas.<\/p>\n\n\n\n It was the day chosen in the United States, for reasons that had to do with logistics: the people running the cinemas could receive the rolls of film and check them at the weekend, to make sure they would work properly on Sunday<\/strong>. In the 1920s, you were guaranteed to get a good audience on the only day of the week that wasn\u2019t a working day.<\/p>\n\n\n\n In the years since then, Saturday became a day off for almost everyone, meaning that the whole weekend had a bigger impact on the box office. Whilst Friday is still the day for film releases in the US and the UK, other countries take a few liberties with this choice<\/strong>, like Italy and Germany, where films are released on a Thursday\u2026<\/p>\n\n\n\n In France, in 1972<\/strong>, the big players in cinema overturned these codes and chose Wednesday as release day<\/strong>, taking the view that children were capable of being real drivers of growth. In due course Belgium adopted the same approach, in an effort to increase sales at its cinemas\u2019 online box offices.<\/p>\n\n\n\n It was not until 12 September, 2012 that the cinemas in Luxembourg aligned themselves with their French <\/strong>and Belgian neighbours once and for all and chose Wednesday as the day on which films were released.<\/p>\n\n\n\n The F\u00e9d\u00e9ration des exploitants<\/em> (Federation of Operators) justified the change by stating that \u201can increasing number of films that are eagerly anticipated by audiences are shown as advance premieres or come out on the Wednesday<\/strong> before the normal release day, which has always been Friday in Luxembourg.\u201d[1]<\/strong><\/a><\/em><\/p>\n\n\n\n Today, with the widespread adoption of remote working and more flexible organisation, the online box offices used by cinemas can lead to excellent attendance figures several days a week<\/strong>. But Wednesday is undoubtedly a particularly good day for anyone who loves the cinema to come and discover the most hotly anticipated films\u2026<\/p>\n\n\n\nLuxembourg started releasing films on Wednesdays in 2012<\/h3>\n\n\n\n